https://doi.org/10.4081/monaldi.2021.1612
Tobacco Quitline toll-free number on tobacco packets in India: An analysis on outcome
Submitted: September 17, 2020
Accepted: December 22, 2020
Published: May 4, 2021
Accepted: December 22, 2020
Abstract Views: 993
PDF: 489
Publisher's note
All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.
All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.
Authors
On 1 September 2018, 2 year later the launch of National Tobacco Quitline Services (NTQLS), new health warnings on tobacco products packets consisting of NTQLS toll-free number came into effect in India. The present study aimed to measure the effects of printing tobacco Quitline number on tobacco packets on calls to NTQLS. All calls to the NTQLS were monitored over 1 year, six months before and after the tobacco Quitline number on tobacco packets came to effect. Call details such as tobacco user’s demographic profile, tobacco use habit, follow-up and quitting status also extracted through Call Detail Record (CDR) files from the server of NTQLS for the purpose of this study. Calls hit on IVR (Interacted Voice Response) increased by 7.7 times, on an average 6064 calls daily hit on NTQLS’s IVR after the new health warning consisting of toll-free number on tobacco packets came into effect. Tobacco user registration increased by 3.3 times (18039 vs 5469). Overall, 264.5% (4790) relative increment in tobacco quitters, as it were only 1314 quitters six months before the new health warning. 100% callers cited tobacco packets as the primary source of tobacco Quitline toll-free number. The helpline number of Quitline on tobacco packet showed a strong potential to aware the public about the tobacco Quitline. This has increased the number of callers calling to National Tobacco Quitline Services and registrations for tobacco cessation. Sharp increase in calls during the first three months of new health warning and latter diminishing rate of calls is the concern for further study.
World Health Organiszation. WHO launches new report on global tobacco use trends. Accessed: 24 May 24 2020. Available from: https://www.who.int/news-room/detail/19-12-2019-who-launches-new-report-on-global-tobacco-use-trends
World Health Organization. Submission by the Federation of European Cancer Societies to the Public Hearings on the WHO Framework Convention on Tobacco Control. Accessed: 24 May 2020. Available from: https://www.who.int/tobacco/framework/public_hearings/F0880086.pdf
Global Adult Tobacco Survey. GATS India Report 2016-2017. Mumbai: Tata Institute of Social Sciences (TISS) and New Delhi: Ministry of Health and Family Welfare, 2016.
Mohan P, Lando HA, Panneer S. Assessment of tobacco consumption and control in India. Indian J Clin Med 2018;9:1-8.
DOI: https://doi.org/10.1177/1179916118759289
Thakur JS, Paika R. Determinants of smokeless tobacco use in India. Indian J Med Res 2018;148:41.
DOI: https://doi.org/10.4103/ijmr.IJMR_27_18
Ministry of law and Justice, Government of India. The Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act, 2003. Accessed: 24 May 2020. Available from: https://legislative.gov.in/actsofparliamentfromtheyear/cigarettes-and-other-tobacco-products-prohibition-advertisement-and
National Health Mission, Government of India. WHO Framework Convention on Tobacco Control (WHO FCTC). Accessed: 24 May 2020. Available from: https://nhm.gov.in/index1.php?lang=1&level=%203&sublinkid=1126&lid=636
National Health Mission, Government of India. National Tobacco Control Programme (NTCP). Accessed: 24 May 2020. Available from: https://nhm.gov.in/index1.php?lang=1&level=2&sublinkid=1052&lid=607
Kumar R, Saroj SK. National Tobacco Quit-line Services. Indian J Chest Dis Allied Sci 2016;58:221-3.
Press Information Bureau, Government of India. New Specified Health Warning on Tobacco Products packs. Accessed: 26 May 2020. Available from: https://pib.gov.in/PressReleseDetail.aspx?PRID=1640749
World Health Organization. Training for tobacco quit line counsellors: telephone counselling. 2014. Available from: https://apps.who.int/iris/handle/10665/113145
Sankaran S, Hiilamo H, Glantz, SA. Implementation of graphic health warning labels on tobacco products in India: the interplay between the cigarette and the bidi industries. Tob Control 2015;24:547-55.
DOI: https://doi.org/10.1136/tobaccocontrol-2013-051536
National Health Mission, Government of India. COTPA 2003 and Rules made thereunder. Accessed: 6 August 2020. Available from: https://nhm.gov.in/index4.php?lang=1&level=0&linkid=459&lid=692
Miller CL, Hill DJ, Quester PG, et al. Impact on the Australian Quitline of new graphic cigarette pack warnings including the Quitline number. Tob Control 2009;18:235-7.
DOI: https://doi.org/10.1136/tc.2008.028290
Wilson N, Li J, Hoek J, et al. Long-term benefit of increasing the prominence of a Quitline number on cigarette packaging: 3 years of Quitline call data. NZ Med J 2010;123:109-11.
Wilson N, Weerasekera D, Hoek J, et al. Increased smoker recognition of a national quitline number following introduction of improved pack warnings: ITC Project New Zealand. Nicotine Tob Res 2010;12:72-7.
DOI: https://doi.org/10.1093/ntr/ntq092
Willemsen MC, Simons C, Zeeman G. Impact of the new EU health warnings on the Dutch quit line. Tob Control 2002;11:381-2.
DOI: https://doi.org/10.1136/tc.11.4.381
Li J, Grigg M. New Zealand: new graphic warnings encourage registrations with the quitline. Tob Control 2009;18:72.
DOI: https://doi.org/10.1136/tc.2008.027649
Baskerville NB, Brown KS, Nguyen NC, et al. Impact of Canadian tobacco packaging policy on use of a toll-free quit-smoking line: an interrupted time-series analysis. CMAJ Open 2016;4:E59-65.
DOI: https://doi.org/10.9778/cmajo.20150104
Bot M, Van der Meer R, Willemsen M. Impact of telephone numbers on cigarette packets on call volumes to quitlines. Den Haag: ESCHER European Smoking Cessation Helplines Evaluation Research; 2007.
Park J, Minh LN, Shin SH, Oh J, et al. Influence of new tobacco control policies and campaigns on Quitline call volume in Korea. Tob Induc Dis 2019;17:21.
DOI: https://doi.org/10.18332/tid/104674
Kumar R, Jha AK, Munish VG, et al. National Tobacco Quitline - A Comparative Study of Prevalence of Smoking and Smokeless Tobacco Use in India: A Brief One-year Report. Indian J Chest Dis Allied Sci 2018;60:221-5.
Kumar R, Jha AK, Munish VG, et al. National Tobacco Quitline: The preliminary Indian experience. Indian J Chest Dis Allied Sci 2018;60:7-12.
Kumar R, Saroj SK, Kumar M, Mahakud GC. Demographic profile, smoking cessation interventions and continuous abstinence of tobacco users at two years. Indian J Chest Dis Allied Sci 2019;61:31-7.
How to Cite
Kumar, Raj, Shyam Kanhaiya Saroj, and Manoj Kumar. 2021. “Tobacco Quitline Toll-Free Number on Tobacco Packets in India: An Analysis on Outcome”. Monaldi Archives for Chest Disease 91 (2). https://doi.org/10.4081/monaldi.2021.1612.
Copyright (c) 2021 The Author(s)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
PAGEPress has chosen to apply the Creative Commons Attribution NonCommercial 4.0 International License (CC BY-NC 4.0) to all manuscripts to be published.
Similar Articles
- Carlos A. Jiménez-Ruiz, Marcos Garcia Rueda, Manuel A. Martinez Muñiz, Jacobo Sellarés, Maria A. Jiménez-Fuentes, Lourdes Lázaro Asegurado, Esther RodrÃguez Gonzalez, Concepción Rodriguez Garcia, Oriol Armengol, Emilia Abad, Teresa Peña, Adolfo Domenech del Rio, Juan A. Riesco Miranda, Varenicline in smokers with severe or very severe COPD after 24 weeks of treatment. A descriptive analysis: VALUE study , Monaldi Archives for Chest Disease: Vol. 87 No. 3 (2017)
- Raj Kumar, Manoj Kumar, Sukriti Raj, Rachna Rachna, Jyoti Mishra, Shyam Mani Dubey, Sourav Kumar, Dileep Kumar Arisham, Gunjan Goutam, Anil Kumar Mavi, Quitting tobacco through quitline services: impact in India , Monaldi Archives for Chest Disease: Early Access
- Raj Kumar, Parul Mrigpuri, Shyam Mani Dubey, Rachna Singh, Jyoti Mishra, Sourav Kumar, Ayesha Iqra, One-year continuous abstinence rate for smoking cessation via telephonic counselling: The Indian scenario , Monaldi Archives for Chest Disease: Vol. 93 No. 2 (2023)
- F. Pistelli, F. Aquilini, L. Carrozzi, Weight Gain after Smoking Cessation , Monaldi Archives for Chest Disease: Vol. 71 No. 2 (2009): Pulmonary series
- Yogesh Kumar Jain, Pankaj Bhardwaj, Nitin Kumar Joshi, Manoj Kumar Gupta, Akhil Dhanesh Goel, Prem Prakash Sharma, Willingness to pay for a tobacco-free life: a contingent valuation assessment , Monaldi Archives for Chest Disease: Early Access
- G. Ferrante, M. Simoni, F. Cibella, F. Ferrara, G. Liotta, V. Malizia, G. Corsello, G. Viegi, S. La Grutta, Third-hand smoke exposure and health hazards in children , Monaldi Archives for Chest Disease: Vol. 79 No. 1 (2013): Pulmonary series
- M. Bartal, COPD and tobacco smoke , Monaldi Archives for Chest Disease: Vol. 63 No. 4 (2005): Pulmonary series
- J.P. Zellweger, Tobacco and tuberculosis , Monaldi Archives for Chest Disease: Vol. 69 No. 2 (2008): Pulmonary series
- Shyam Kanhaiya Saroj, Tushti Bhardwaj, Non-pharmacological interventions for tobacco cessation: A systematic review of existing practices and their effectiveness , Monaldi Archives for Chest Disease: Vol. 92 No. 4 (2022)
- Rakesh Kumar , Shashi Kant, Ankit Chandra, Anand Krishnan , Tobacco use and nicotine dependence among patients with diabetes and hypertension in Ballabgarh, India , Monaldi Archives for Chest Disease: Vol. 92 No. 1 (2022)
You may also start an advanced similarity search for this article.
